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Where is the best placement for an ad on a web page?

Saturday, 17 January 2009 18:59 WebMaster

The top of the web page is the most sought after place for banner placement. Anywhere below the fold is less desirable because the page will load your banner ad costing you an impression, but it may never be seen. This does not mean that there are not some instances where banner advertising within the page is not effective.

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Colors affect the eye differently. Using bright colors can help attract a user's eye, contributing to higher response rates. Research has shown that blue, green and yellow work best, while white, red, and black are less effective.