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What is Rich Media?

Saturday, 17 January 2009 18:41 WebMaster

Rich media combines animation, video and sound with interactive features within the banner ad. It is an Internet advertising term for a web banner ad that uses advanced technologies such as streaming, so that the web ads appear more like television commercials, as opposed to ads containing static images and text.

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Animation can help catch the user's eye. Strategic use of movement grabs attention more effectively than static advertisements. Using simple animation can increase response rates.