WilliamBlairpinc.com

When a page is littered with banner ads, what does it take for your ad to stand out? A combination of appealing colors, clean layout and design and a clear, concise messaging will set your banner ad apart from the crowd. Nicely flowing animation will attract a user’s eye, not too fast, not too slow. Irritating animation, namely very quick animation frames, may catch peoples attention, but rarely will it attract an educated web surfer looking to do business with a professional company.